Advantages of working in e-commerce
1. Sell anytime, anywhere
• E-commerce allows customers to reach out anytime and anywhere in the world without being tied to a specific geographical area, unlike traditional commerce, which is tied to the geographical area of the store, as well as
to specific working hours.
• The person who runs the store can work at any time, choosing the time that suits him without being restricted to specific times.
• Reaching customers anywhere in the world, and it is possible to rely on international shipping companies to deliver products to customers.
2. Ease of access to the target audience
There is no doubt that reaching customers in e-commerce is much easier than the effort expended in reaching customers in traditional commerce, as the number of Internet users is increasing day after day, and marketing in e-commerce depends largely on the Internet, whether through search engines such as Google, or via email, or through various social media platforms, as social media platforms, there is hardly anyone at this time who does not have an account on one of the social media platforms, and thus reaching customers has become faster and easier.
3. Not being affected by societal problems and natural disasters
The online selling process is not affected by the surrounding circumstances, whether they are normal or abnormal. For example, when the Corona crisis swept the world and many malls and shops stopped buying and selling, we find that the online buying and selling movement was not affected. On the contrary, we find that many people have resorted more to obtaining their needs through electronic stores, as buying online does not require communication between people, in light of the time when social distancing was required.
4. You do not need a large capital to start
Anyone who wants to start an online sales project and does not have enough capital can start immediately, as e-commerce does not require a lot of costs. There is also a type of e-commerce that does not require money. All a person needs to start is a computer and some knowledge of some marketing basics. This type is known as rob shipping.
Steps to start working in e-commerce
Finding the idea: Finding the idea is the first step required to start working in e-commerce. Good research and long thinking are required in order to find the idea. Among the most important factors that must be taken into account when trying to find the idea:
• Choose a unique name.
• Make sure that the names are not similar to any other brand in the market.
• Present the idea in new and different ways and ideas.
• Registering official papers for starting a business or commercial project online.
Determining the type of product or service: Determining the type of product or service to be sold online is one of the most important steps in starting an online sales project. The subject certainly requires a lot of time, effort, market study, and knowledge of competitors. There are many factors that must be taken into account when choosing a product, including:
• Providing distinctive and valuable products that meet customer needs
• Selecting good raw materials for products in order to gain customer trust and maintain brand reputation.
• If there are competitors, there must be something that distinguishes your brands from existing competitors in order to make customers prefer your brand over others.
Finally, after finding the idea, knowing the type of product, creating the store and actually starting, comes the role of marketing, as marketing plays a major role in the success of the business, and there are many types of marketing that help entrepreneurs reach customers, including (content marketing, video marketing, advertising campaigns, and other different types of marketing), and marketing is also done through multiple channels and means such as email marketing, marketing through social media platforms, search engine marketing, email marketing), and marketing is an integral part of e-commerce, so it is necessary to focus greatly on developing an effective marketing plan in order to attract customers to obtain sales rates and thus obtain more profits.
• Selecting good raw materials for products in order to gain customer trust and maintain brand reputation.
• If there are competitors, there must be something that distinguishes your brands from existing competitors in order to make customers prefer your brand over others.
Finally, after finding the idea, knowing the type of product, creating the store and actually starting, comes the role of marketing, as marketing plays a major role in the success of the business, and there are many types of marketing that help entrepreneurs reach customers, including (content marketing, video marketing, advertising campaigns, and other different types of marketing), and marketing is also done through multiple channels and means such as email marketing, marketing through social media platforms, search engine marketing, email marketing), and marketing is an integral part of e-commerce, so it is necessary to focus greatly on developing an effective marketing plan in order to attract customers to obtain sales rates and thus obtain more profits.
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